GROW FAST IN JAPAN!
Proven Digital Marketing Strategies
Japanese SEO, PPC, SEM and Social Media Marketing (SNS Marketing)
Japanese Digital Marketing,SEO,SEM Service Company/Agency
Japanese Digital Marketing,SEO,SEM Service Company/Agent
GROW FAST IN JAPAN!
Proven Digital Marketing Strategies
Japanese SEO, PPC, SEM and Social Media Marketing (SNS Marketing)
Optimizing a Japanese website can be challenging due to the complexity of the language. We have proven Japanese SEO techniques which ensures your website appears on Yahoo! Japan and Google search engine results.
Let the local experts handle your Japanese ads!
Our Japanese digital ad experts research the most effective and trending Japanese keywords for your brand and product. We create unique strategies to outperform Japanese ad competitors.
We will suggest suitable social media platforms for marketing in order to reach the appropriate audiences for your services and products in Japan. We not only manage paid ads on socials, but also create regularly scheduled posts as well as manage any and all account communications to meet your needs and grow your brand.
Not just pure translation, but localization. We do not merely translate your English text directly into Japanese, we customize it to meet modern and native Japanese standards by choosing terms that are actually used by Japanese locals, as well as images that speak to Japanese audiences’ hearts.
Looking to effectively maximize the exposure of your services and products to a wider audience?
Our expert team specializes in crafting compelling press releases tailored to your unique brand and products., We send this press release to 300+ local media outlets ensuring visibility.
Mahana is a digital marketing company with an extensive background in both Japanese and global digital marketing. We value clients’ vision and passion, making it our fuel to assist you in growing your business. We offer a range of services, from website development to local SEO planning, tailored to boost your online presence. Our team is well-versed in conducting market research and planning effective marketing strategies. We're here to guide your brand through the dynamic digital field.
For nearly 20 years, we've been nestled in the heart of Tokyo, specializing in Japanese digital marketing. With a deep understanding of the local market, we've successfully supported numerous Japanese clients and international businesses in finding success in Japan as well as overseas. We localize global campaigns to appeal to Japanese audiences, ensuring that the brand's message is consistent and culturally relevant. Our multi-cultural staff also optimizes Japanese campaigns to be culturally relevant and appealing for overseas audiences.
Our wealth of experience can surely be leveraged for your business.
All of our staff speak at least 2 languages and have a wealth of experience working overseas as well as in a Japanese environment. Each one of our experts fully understands the difficulties of cross-cultural business, as well as its common pitfalls. To ensure your success in the unique Japanese market, we will support you with effective digital marketing strategies.
As an experienced local agency that is well-versed in the latest digital marketing technologies, we provide international clients with insights and strategic recommendations tailored to the Japanese market, considering the uniqueness and nuances that might not be evident to those who have not lived as a local.
Identifying local Japanese competitors is a challenging yet essential task for thriving in the market. Leveraging our extensive knowledge, we will discover your local competitors and analyze their current strategies. This analysis enables us to develop the best possible solutions and strategies to outperform them.
5. Quick and Transparent Communication
We will always reply to your email within 24 hours*. We respect your time as well as your business. (*Except for weekends and local holidays. We do not respond to spam emails or one-way sales emails.)
6. Tailored Solutions
We respect each business's aspiration and vision. We value communication and strive to understand our client's business style so we can provide custom-made, flexible, and thorough digital marketing services to accommodate each client's needs.
7. Long-Term Partnership
We believe in long-term partnership. Building a trusting relationship is vital for a successful project, and we promise to provide you with long-term support.
Elevate your digital success with us.
Get started today!
What's New?
Digital marketing, also known as online marketing, encompasses all efforts to promote brands, companies, and individuals through digital communication channels. This includes email,websites, social media platforms(SNS), and various forms of text and multimedia communication. The primary objective of digital marketing is to reach and engage with a broader audience of potential customers. Digital marketing revolves around optimizing each digital channel to convert these prospects into loyal customers. Many businesses utilize multiple digital platforms, but which platform to market on depends on each brand’s unique goals and vision.
Digital marketing in Japan presents a unique set of challenges because of the intricate Japanese language. The complexities of the language requires thorough keyword research and content localization to effectively engage audiences. Crafting compelling ad copies requires a deep understanding of the local culture in order to navigate the various nuances. It's important to have a digital marketing strategy that goes beyond just translating language, but truly connects with Japanese consumers in a genuine way.. In this environment, businesses must employ a strategic blend of localization, cultural sensitivity, and precise keyword optimization to succeed in digital marketing in Japan.
Digital marketing in Japan places an emphasis on cultural sensitivity. The Japanese market is deeply rooted in traditional etiquette and cultural nuances that shape consumer behavior. Understanding and respecting this is vital for businesses seeking success. It goes beyond mere translation. It involves tailoring messages, visuals, and strategies to align with Japanese customs and values. Whether it's crafting content that reflects the harmony of Japanese society, observing seasonal traditions, or respecting hierarchies, cultural sensitivity is the key to building trust and credibility with Japanese consumers. A misstep in this regard can have negative effects on a brand's reputation. Digital marketing in Japan requires a delicate blend of creativity and cultural awareness to truly resonate with the target audience.
What succeeds internationally doesn’t always resonate with Japanese customers. While most major global platforms are also used in Japan, they may still be in an early stage of development for business-use. To effectively connect with a broad audience, businesses need to carefully choose what aligns with their specific industry and target audience in Japan.
• Localized marketing is crucial for being seen as trustworthy.
Directly translating marketing content from other languages often fails in Japan. Japanese consumers expect highly localized content that is culturally relevant and meticulously designed. This includes visual elements such as typography, layout, and color schemes.
• Politeness and formal tone
Communication in Japanese is often more formal and polite than in other cultures. Marketing messages also need to be respectful, avoiding overly casual expressions, as well as aggressive or direct sales tactics. Subtle and polite persuasion is more effective.
• Brand reputation matters
Because Japanese consumers are highly brand-conscious, many are cautious about new products. We place great importance on trust, reliability, and reputation. Japanese digital marketing often emphasizes testimonials, user reviews, and brand stories to build credibility.
• Longer consideration periods
Consumers in Japan tend to take longer to make purchasing decisions than those in other countries. Marketing campaigns often span multiple touchpoints over time, with a focus on education, trust-building, and providing detailed, reliable information.
Japan has one of the highest rates of smartphone usage in the world, with most digital interactions happening on mobile devices. Websites and advertisements should always be optimized for mobile experiences, focusing on fast loading times and easy navigation.
• Yahoo! Japan and Google
While Google dominates in many countries, Yahoo! Japan remains a significant search engine in Japan. Successful SEO strategies must consider both platforms to maximize visibility.
• Preference for information-rich content
Japanese users expect thorough, informative content. Websites and landing pages that provide detailed descriptions, product specifications, and FAQs perform better than those with minimal content.
While influencers with thousands to millions of followers are influential globally, micro-influencers (key opinion leaders, or KOLs) , such as personal bloggers, are particularly influential in Japan. Their loyal followers trust their recommendations, making them valuable partners for targeted campaigns.
Japanese consumers are highly concerned about privacy and data security. Companies must be transparent about data collection practices and comply with Japan's Personal Information Protection Act (PIPA).
• Product quality and detailed descriptions
Japanese consumers have high expectations for product and service quality. Japanese marketing campaigns often highlight craftsmanship, materials, and attention to detail.
• Customer support and after-sales service
Excellent customer service and after-sales support is a hallmark of business in Japan, and Japanese consumers expect it.. Brands that offer responsive local support, warranties, and supportive sales journeys can easily gain a competitive edge over other foreign companies entering the Japanese market.